GOOGLE FI WIRELESS
Google Fi Wireless is a mobile plan by Google, competing in a crowded market. As an art director and designer at Newfangled Studios, I developed platform-specific creative to guide consumers from awareness through purchase and activation. This was done by storyboarding both lifestyle and motion graphic videos, planning & producing satic assets across the campaign, and directing other creatives on following brand guidelines and creative brief.
Refreshed and Ready for Response:
When phone plan provider Google Fi Wireless launched a new, boldly graphic brand identity, I partnering with a motion graphic artist, brought the branded shapes to life with motion, composition and clever hints of storytelling, while always delivering clear messaging.
