GOOGLE FI
WIRELESS
Google Fi Wireless is a phone plan by Google, but carving a piece out of a crowded mobile market is not a one-step process, even for Google. I, as an art director and designer in Newfangled Studios, created assets to move consumers from the edge of awareness to consideration, and all the way through purchase to making their first call, using platform-specific creative at each stage of the journey.
Refreshed and Ready for Response:
When phone plan provider Google Fi Wireless launched a new, boldly graphic brand identity, I partnering with a motion graphic artist, brought the branded shapes to life with motion, composition and clever hints of storytelling, while always delivering clear messaging and impactful best practices we knew would drive response.
